“I think it’s an innovative, thoughtful approach to try to ignite even more excitement among young people.”

Marcel Wakim, head of new business development at European Athletics, commented: “The purpose behind the new format is to appeal to a younger audience between the ages of 15 and 34.

“We currently see these demographics walking by our common athletics house.

“We see DNA as a new entry point, a new door, to our house.”

In Minsk next year, the top 30 athletics nations in Europe are scheduled to compete in DNA.

The knock-out tournament will take place from June 23 until 28, with four competition days and two rest days.

Each team will feature up to 17 athletes and six reserves.

“There will be 33 medals available in Minsk – gold, silver and bronze for the best team overall, and gold, silver and bronze for the best individual athletes in each of the 10 disciplines.”

Before the Games, there is due to to be a test event for the DNA at the Dinamo Stadium in Minsk on September 26 followed by a DNA head coaches workshop scheduled for October 25 in Lausanne.